小編時常跟著姊妹淘見面聊天，因為在飾品行業工作，所以在聚會時很容易被拿出來當話題閒聊；但有趣的是，小編有一些靈感就是從這兒來的...聚餐萬歲~~(p.s. 老闆，收據可以報帳嗎？拜託~~)

姊妹淘中有一個時常到美國出差時順便會帶些特別的東西回台網拍的朋友，這次提了一個有趣的問題，而且引起姊妹淘的熱烈討論...

 

「你們品牌幹嘛做得那麼累，去國外批貨或談合作代理回台灣賣豈不是更快？」

「為什麼不用電腦繪圖也比較快呀？手作不會很累嗎？」

 

嗯嗯嗯～沒錯！這些話都對！但這不是mittag jewelry想走的路...

已故的罹患罕見肌肉萎縮症的生命勇士朱仲祥先生有一句名言：「一個人的人生態度，決定一個人的高度」，我認為這一樣是適合品牌定位的公式的。

 

弱水三千  只取一瓢飲

 

在飾品的行業中，其實經營方式百百種！但簡單來說可以分成四種主要型態。

 

第一種是在國外採買回台銷售的形式，小編在此不以品牌認定它，而且這是最多的商家經營的方法！例如定期去東南亞、印度或日韓等地採購銀飾，回台在網路、小店或路邊攤做銷售！像近年來韓風席捲，飾品快時尚興起！甚至再畫個LOGO並在網路上抓些韓星穿戴的圖片就說是個品牌了！好處是「快速」，但缺點是妳賣，別人也可以，萬一撞衫時，這個飾品品牌就馬上被質疑了，而且因為根本不是自己做的，賣的飾品是可能連自己都不知道品質好壞的商品。

 

第二種是購買銀飾零件後再加工後銷售的形式，小編認為這是品牌中最容易上手的模式！在本質上還是非自行開發的，因此品質上無法做好把關並對消費者負責的。但小編認為至少是自己加工的！還算得上有達到品牌應該要有的「獨特性」的基本條件。

 

第三種是較正規的飾品或銀飾品牌了！它以自行開發或委外開發的方式產出商品！透過商品的獨特性與其他上述的兩種銷售形式的店家做競爭！只要你能下單足夠的量，代工廠都會願意替品牌服務，甚至是代客設計飾品。由於台灣代工行業興盛，相關代工產業鏈相對比其他國家成熟！絕大部分的飾品或銀飾品牌所找的設計師或委外的工廠，都習慣以電腦繪製的工業大量生產運作方式來做，因為這樣最能符合台灣代工產業鏈的需求了！再者，由於近年來3D列印技術的突破與門檻降低，而造成更多飾品品牌選擇這種方式經營！

 

 

第四種，「最遙遠的距離其實最近」的品牌思維

 

而mittag jewelry選擇的是第四種，也是較少飾品品牌會選擇的方式！就是手作職人設計的商品開發模式！透過手作，將職人的靈魂透過雙手注入商品中提供給消費者。從表面上看來，確實是最為費時費工，但實際上它是最「貼近」消費者的心的。您知道工業化量產的飼料雞僅需要6周就能販賣但放山雞卻要16周嗎？放山雞與飼料雞除了口感不同以外，是不是還有給您一種「放野山林」的感覺呢？對了，這就是手作銀飾的迷人之處。您看看在mittag jewelry的商品中，不時地透出一股溫熱的人性溫度，這種飾品絕對是利用電腦並以尺規作圖所遠遠不能夠達到的。因為，是「人」造成了商品的不同，那麼，由這些「有溫度」的銀飾商品所堆砌出來的銀飾品牌，當然也必定是「溫熱感」十足的喔！

而且，我們時常能透過各種管道收到客人的感謝訊息，並不僅僅是按讚給星而已！請問您在購買商品後，會實際在「信紙」上寫下您的感謝與心情，貼上郵票並「走出家門」投進郵筒這樣的方法來感謝商家嗎？而且還是一些同你我一樣早已習慣以網路即時留言按讚的年輕人所寫的！我在mittag jewelry有看到，而且還不只一次地收到！當客人以一樣的方式將「有溫度」的感謝函遞送給我們，其實每一次重複看時心中的感受都會不同，相同的，是一次又一次的暖心滋味！

這些信件都被我們小心地珍藏！並時常提醒我們「莫忘初衷」。因為我們深信～

 

“若因為要做對事情而必須走得遙遠就不算遠～”

“如果能夠貼近您的心就算走得再遠也是值得～”

mittag 2018

 

 

 

 

The farthest distance is actually the most recent │ hand-made silver charm

by mittag jewelry

 

Sometimes gathering with friends, because I work in the jewelry industry, so it is easy to be taken out as a chat at the party; but interestingly, I sometimes get some inspiration from here... viva parties~~ (ps boss, can the receipt be reported? please~~) In the group, there is a friend who often brings some special products back to Taiwan to sell on internet when going on a business trip to the United States. This time they raised an interesting question and caused a discussion ...

 

"Why bother build an own brand, isn’t it faster to go abroad to import goods to sell back to Taiwan?"

 

"Why don't you use a computer to design and to print 3D out? Isn't it too tiring working by hand?"

 

Uh huh~ Yes! These thoughts are right! But this is not the way mittag wants to go...

The life warrior Mr. Zhu Zhongxiang, who has suffered from rare muscular atrophy, has a famous saying: "A person's attitude towards life determines the value of a person." I think this is a formula suitable for brand positioning.

 

 

 

We choose only one way from thousands of possibilities

 

In the jewelry industry, hundreds of ways of operation! But in simple terms, it can be divided into four main types.

 

The 1st type is the form of buying abroad and selling in Taiwan, and here we do not recognize it as a brand, and this is the most method of business operation! For example, some people go to Southeast Asia, India, Japan, South Korea and other places to purchase regularly, and return to Taiwan to sell on the Internet, small stores or roadside stalls! Like the Korean style swept in recent years, fast fashion is on the rise! Even draw a LOGO and grab some pictures of idols on the Internet to say that it is a brand! The advantage is "fast", but the disadvantage is that it can be sold by everyone. And because it is not made by self, it is possible that re-sellers do not even know the quality of the products.

 

The 2nd is the form of sales after the purchase of jewelry parts, this is the easier model in managing brand! In essence, it is not self-developed, so the quality cannot be properly handled. But we think that at least it is processed by self! It is also a basic condition for achieving the "uniqueness" that a brand should have.

 

The 3rd is a more formal brand! It produces goods in a self-developed or outsourced way! Competing with other stores like previous two sales forms through the uniqueness of the goods! As long as you can place enough orders, the outsourcing manufactories will be willing to serve the brand, even the valet design. Due to the prosperity of Taiwan's outsourcing industry, the relevant outsourcing industry chain is relatively mature compared to other countries! Most of the designers sought by the brand or the outsourced factories are accustomed to the industrial mass production operation mode drawn by computer, because this can best meet the needs of Taiwan's OEM industry chain! Moreover, due to the breakthroughs and thresholds of 3D printing technology in recent years, more brands are choosing to operate in this way!

 

 

The 4th, the brand thinking of "the farthest distance is actually the most recent"

 

And mittag chooses the 4th one, which is also the way that fewer brands will choose! It is the product development designed by hand-workers! Through handwork, the soul of the professional is injected into the commodity through both hands and provided to the consumer. On the surface, it is indeed the most time-consuming and labor-intensive, but in reality, it is the “closest” to the hearts of consumers. Do you know that industrialized mass-produced feed chickens can be sold in six weeks, but it takes 16 weeks to raise wild chickens? In addition to the different tastes of the pheasant and the feed chicken, is there still a feeling of "wandering in the wild mountain forest"? That's right, this is the fascinating thing about hand making silver jewelry. Look at the mittag's merchandise, from time to time to reveal a warm human temperature, which is definitely not achieved by using a computer and drawing with a ruler.

 

 

Moreover, we often receive thank-you messages from our customers through various channels. After purchasing goods, will you actually write your gratitude on a "letter", post the stamp and "go out" to drop into the mailbox to thank the merchant? I saw it at mittag, and we received it more than once! Every time I read them, every time I get different feelings. 

 

These letters have been carefully collected by us! And often remind us that " never forget the original intention." Because we believe:

 

"If you have to walk farther because you want to do something right, then it’s not really far~"

"If we can get close to your heart, even if we have to go farther, it is worth it~"

mittag 2018